Case Studies
Development In A Data Void
Making A New Audience For A Classic Product
DoorDash Drive On Demand
Charged with shaping the buyer journey for restaurateurs around the world, our team made the first-ever email marketing campaign for
Drive On-Demand. This product helps merchants deliver food, groceries and other items to customers in their neighborhood—even if they don’t have their own delivery-people—by leveraging DoorDash’s network of highly rated motorists, called Dashers.
A wrench in the plans, though: All the data we expected to be able to use to build our target audience was missing from the marketing platform we inherited. The solve? Our team got resourceful. Using a creative blend of implicit first-party data and automations, we engineered the ideal segment for this inaugural batch of Drive emails—in the end garnering both new partners and strong channel metrics.
Compliant With Vibrance
Fusing Culture, Community & Accessible Design
Secret Menu Issue 02: Miami’s Almighty Hustle
DoorDash collaborated with the award-winning Studio Yukiko to bring to life the latest iteration of Secret Menu. A celebration of culture and community, this digital and print journal transitioned from La-La Land to the Magic City for its second issue, which entered the world of Cuban-inspired cuisine to spotlight the chefs, bussers, butchers and guardians of secret family recipes.
Our team, tasked with executing a campaign as vibrant and memorable as the magazine itself, worked with in-house designers to produce assets that walked a fine line: evoking the famous pastels of Miami, staying true to our bold online aesthetic, while also meeting the highest standards of W3C accessibility to ensure all subscribers could engage and enjoy.